How Technology Is Revolutionizing Recruiting

According to LinkedIn, 94% of recruiters use LinkedIn to vet candidates while 40% of its users use LinkedIn to search for jobs.

In short, more and more recruiters and job seekers are turning to technology to enhance the recruitment experience, which means companies can no longer afford to ignore the place of technology in recruitment.

As a major user of technology in the HR industry, Recours Four Kenya has leveraged its online platforms for various functions such as CV registration for job seekers into our database and job advertisements  for our clients which has increased the efficiency and effectiveness of its recruitment process.

“We’ve found that recruitment processes that integrated technology in one form or another were upto three times more successful than those that didn’t,” Margaret, our Head of Recruitment, explains.


Photo Courtesy: Stanton Chase

Here are 4 ways technology has affected the recruitment process;

  1. Branding

Most job candidates research their potential employers online before their interviews which means companies should now, more than ever, pay special attention to their careers section. Remember candidates are reviewing you just as much as you are reviewing them so it’s important to put your best foot forward as a potential employer to attract the best hires.

Other than the standard industry information, job candidates are looking to find out about the company’s working environment and opportunities to develop themselves, factors that affect the job candidate’s perception of you as an attractive employer.


  1. Social Media

Recently, social media has become a critical tool in spreading the word about job posts within the company, allowing companies to have access to a wide reach of potential employees and increase their probability of finding the perfect candidate. Aside from being a recruitment tool, social media is a great way for job candidates to get an insight into the culture of the organization and determine whether they’re the right fit or not.

A recent trend has seen companies using social media as part of their application process such as LinkedIn to interact more with job candidates and go beyond their resumes to determine whether they’re likely to fit seamlessly into the organization corporate culture.

  1. Data management

Large companies that attract high volume of applications have resorted to technology to streamline the process and enable easy tracking of applicants based on the requirements of vacant positions.  This has enabled recruiters to narrow their search quickly saving on time while allowing the storing of resumes, creating a database for future positions that might come up.

  1. Selection process

From online tests to video interviewing, technology has increased the various ways companies can assess candidates based specific requirements. Now with the increasing use of technology in business, companies are now keen on tech savvy candidates who know their way around industry specific software hence the recent trend of interview assignments that are technology based.


Although technology has greatly impacted the recruitment process, it is all too impossible to eliminate the human element, boiling down to the fact that job candidates are human too and technology might not necessarily be able to pick up on soft skills, something a human recruiter would be able do.


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